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But….why?

You know that classic Hershey’s Kisses Commercial right? The one with the little Kisses that ring like bells and then the last kiss wipes his brow from ringing? Of course you do, it’s a classic commercial that’s been playing since 1989 and has been unchanged EVER SINCE!

This year though, Hershey’s switched it up and added a loving family to it, cutting out the classic ‘Wish You a Merry Christmas’ jingle and little tired Hershey Kiss at the end!

Apparently people are pretty distraught by it as Hershey’s official YouTube page even turned off the comments to the video.

While there are many great memorable Christmas commercials, this one always seemed to stick until they changed it…I mean, it’s great seeing a daughter and her father making cookies together using the Hershey’s Kiss candies…but why mess with something that is so beloved and played since 1989?

Oh right, it’s 2020….got it.