8-7-25 "Nemiro" from SCS Software / American Truck Simulator

It's the Rock108 Morning Show, Brian Marshall, and this one is a very special interview, my friends, because I saw this pop up just a little over a month ago, and then to see our own community represented in game fashion.

I have Namiro, who's the head of PR and marketing at SCS Software, American Truck Simulator.

The Iowa Expansion Pack is available now.

Namiro, welcome to the program.

Hey, guys.

Hey, Brian.

Thank you so much for having me and having us in this show.

We are super excited.

SCS Software, where are you based?

Oh, we are not that small studio anymore.

We are now more than 420-ish people, I would say, and we are based in Prague, Czech Republic, so it's a central Europe.

Why did SCS Software choose to create an I.O.

expansion pack, an American truck simulator?

To answer this question we need to probably go back to 2016 when the base game of American Truck Summit got released because like when we released this game we started with California as the first state to be in the game and then you know our strategy and business model as well is to keep bringing.

additional downloadable content, we call it DLC, which unlocks for the players like new states to explore, you know, new states to drive through with their trucks.

And so we started from the West.

And over the years, we we brought into the game, like all these amazing states like Washington, Montana, Wyoming, Texas, you know, and Iowa was

like one of the next two cover.

So, you know, we decided that 2025 is going to be the year for Iowa.

And we hope that it's going to be also the year for Louisiana, which is currently still in production.

But I hope I just got recently released.

I believe it's almost a month now.

It's still fresh.

It's still, you know, awesome to see all the content creators and players to exploring Iowa and sharing their feedback.

Cedar Rapids looks incredible in the trailer footage.

I wanted to

Give you guys that.

What research does your team at SES software do to create these environments, especially for the Iowa DLC?

For that, we use software applications similar to Google Street View or satellite images, or we even closely work with...

members of our community who are also truck drivers for example in real life and they cooperate with us by helping us and you know this is the moment to send them a massive shout out for doing this with us because they often do send us their dash cam footage for example so we are able to see like how exactly the part of the highway looks like how exactly the truck stop looks like and it's passed to our artists and you know 3d moderators and

they create the list of the required or requested buildings.

And then later it's passed to our, we call our colleagues, map designers, who basically put the word together from these models.

Namiro from SCS Software, American Truck Simulator, the Iowa Expansion Pack is available now.

You had mentioned the members of your team from SCS Software had done some research.

In Cedar Rapids, did you see that we have a Czech village?

Oh, you do?

I was awesome.

Tell me more about it.

What's the name of it?

It is called the Czech village and has been there.

We have a very sizable Czech population.

We have the Czech and Slovak Museum.

And I thought it was fascinating.

And I wondered if Iowa was selected because of the Czech village in Cedar Rapids.

I don't think that was the only reason.

But I believe that my colleagues are well aware of that.

They for sure feel proud about it.

Namiro from SCS Software, Head of Public Relations and Marketing, American Truck Simulator, the Iowa Expansion Pack is out now.

Where's the best place for those that have American Truck Simulator to pick that up?

Definitely on Steam.

We distribute or sell or put to offer all our products on Steam.

So just go to Steam, find American Truck Simulator Iowa.

and you will be able to get it and see how we recreated this amazing state for American trucks to murder game.

Namiro, thank you

so much for

the time.

Thank you guys.

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